Phuangprayong, K. and Noonin, S. 2026. From Blue Crab to Sustainable Blue Economy: How the Social Innovation Spiral Fosters Coastal Community Enterprise Susta inability in Eastern Thailand. Thammasat Review. 29, 1 (Jun. 2026), 290–317. DOI:https://doi.org/10.70730/tureview.v29i1.241484.