Gender Differences in Young Consumers’ Intentions to Redeem Mobile Coupons Using an Application: A Case of 7-Eleven Convenience Stores

  • Warinrampai Rungruangjit Business Administration for Society, Srinakharinwirot University, Thailand
Keywords: Quality people, Not disturbing people, Strict self-discipline, Japan


The purpose of this research is to introduce the Japanese way of molding quality people and how it can be applied to Thailand. This is for the development of Thailand’s human resources as well as for its economic development. This study focuses on 3 topics: 1. Japanese perspectives on Thai people, focusing on appropriate behaviors for a harmonious coexistence in society, 2 Japanese based expectations concerning appropriate behavior for a harmonious existence in society through material taught in Moral Education and books on manners, and 3. Role of Japanese schools and families in molding quality people. The research methodology involves an opinion survey using questionnaire, interview and observation of classroom teaching.

The findings reveal that the most important word/phrase indicative of Japanese behavior and conduct is not disturbing others. The way to do so is through self-discipline. This is the essence in the development of Japanese quality people.  Besides not disturbing others, Japanese people are taught not to disturb the environment and nature. This way of molding is practiced in the same way across the country and is not confined to certain specific areas. Families, schools and Japanese society all teach this practice, thus making such molding very effective. Teaching in schools is put into practice until it becomes a habit. This is not something learned by heart. Rather, this practice is firmly based on concrete objectives as well as rules and regulations. How to live a harmonious life with others in society is carefully and subtly instilled into people. This same way of conduct is seen across the nation and can be said to represent Japanese culture. The research team would like to end with recommendations on appropriate behaviors that may be useful to incorporate in the Thai education system.


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