Streamlines of Fear of Missing Out through Young Consumer Thrifting Fashion Future Trends: A Bibliometric and Visualization Analysis


  • Nizar Fauzan Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand
  • Pensri Jaroenwanit Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand


Fear of Missing Out, Thrifting Fashion Trends, Young Consumers, Bibliometric Analysis


This study examines current trends and future research on young customers' Fear of Missing Out (FOMO) and its influence on thrift shopping fashion issues within the clothes sector. This article aims to provide an all-encompassing comprehension of how FOMO aligns consumers' decision-making and conduct concerning sustainable fashion. The research utilized bibliometric and visualization analysis of fashion marketing, consumer behavior, and sustainability publications. FOMO-influenced thrifting fashion involvement through studies from 2010 to 2024. The study revealed that FOMO and digital innovation have shifted young consumers' fashion preferences towards sustainable and ethical options. It points out fashion marketing and management's expanding sustainability and the influence of digital platforms on consumer trends. Critical insights into the worldwide economic effects of these transformations on the fashion supply chain are also highlighted. Research was limited to 2010–2024 publications. FOMO, sustainable fashion, and digital marketing innovation were covered in 660 articles. The findings support fashion marketing research that reflects changing customer priorities. Fashion marketers and managers should incorporate sustainability into their marketing strategy to draw in ethical young consumers through this study. The findings show that marketing influences socially responsible consumer behavior by raising awareness and demand for sustainable fashion. This research uniquely improves fashion marketing and management by merging bibliometric analysis with FOMO, sustainability, and digital innovation. This provides fresh perspectives into the impact of these elements on fashion marketing.


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How to Cite

Fauzan, N., & Jaroenwanit, P. (2024). Streamlines of Fear of Missing Out through Young Consumer Thrifting Fashion Future Trends: A Bibliometric and Visualization Analysis. Thammasat Review, 27(1), 52–76. Retrieved from