Dynamics of Corporate Social Responsibility (CSR) Amongst Local Communities in Thailand: Between 2019 and 2023
DOI:
https://doi.org/10.70730/tureview.v29i1.241432Keywords:
Corporate Social Responsibility, Understanding, Satisfaction, Local CommunityAbstract
This study explores the dynamics in understanding among local communities concerning corporate social responsibility (CSR) between 2019 and 2023. The primary objective of this study is to assess the extent to which communities understand the meaning of CSR and how this understanding affects their level of satisfaction with CSR activities conducted by companies operating within the Map Ta Phut Industrial Estate Area, Rayong province. The study sample comprises community residents within the Map Ta Phut Industrial Estate Area, living close to 20 companies. Each year, approximately 1,120 samples were collected. This resulted in a total of
5,590 samples over a five-year period from 2019 to 2023. Descriptive statistics and one-way ANOVA were used to analyze the data. The findings demonstrate that community members are likely to exhibit changes in their understanding of CSR. Furthermore, their understanding of CSR correlates with the level of satisfaction expressed within the community toward CSR.
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