Entrepreneurs’ Adaptability to Competitiveness in the Orchid Industry: A Case Study of Thailand

Abstract

A study of entrepreneurs’ adaptability to competitiveness in the orchid industry is to study the major qualifications of orchid entrepreneurs to improve orchid industry’s competitiveness. The research methodology employed qualitative and quantitative methods. For qualitative method, the researcher compiled secondary information and conducted in-depth interview. For quantitative method, the researcher developed questionnaires and sent to Thai orchid industry entrepreneurs. The data were analyzed by calculating the appropriate statistical values. The findings of the desirable qualifications and traits of entrepreneurs are leadership, increase of efficiency, strong drive for responsibility, concern for subordinates, self-guidance, and determination.

Keywords: Entrepreneurs’ Adaptability, Competitiveness, Thai Orchid Industry