Strategy for the development of the tourism sector of the country and its regions in a crisis

Abstract

    The article presents the development and justification of the anti-crisis strategy for the development of the tourism sector of Ukraine and its potentially attractive tourist regions in a crisis. The importance of the advanced concept of anti-crisis management, features of strategic planning in the crisis, the need to take into account changes in business conditions and criteria for effective operation of economic entities.The article analyzes the impact of the 2020 pandemic on the state and development of the global tourism industry and related industries, including air transport.Particular attention is paid to the impact on international tourism of the introduction of strict quarantine restrictions on travel in China, analyzed the development of tourism in Thailand. The article presents forecasts for the recovery of the world tourism industry. The dynamics of external and internal tourist flows in Ukraine is presented: the rapid growth of tourists by 2020 and their sharp decline during the global lockdown. The main problems and directions of development of the tourist sphere and full use of the resource potential of Ukraine are offered.
     The article proposes a scheme of the process of anti-crisis management in the tourism sector at the level of public authorities. A matrix for assessing the degree of risk impact on the activities of interested participants in the tourism market has been developed.SWOT-analysis was used to diagnose the state of the tourism sector of Ukraine. Strategic prospects of tourism intensification are offered; one of the options for the structure of the tourism cluster as an opportunity to join forces and respond to the inevitable changes in a crisis.