Why do young entrepreneurs nee to be alert for the disruption era?

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Jakkrit Siririn


The current disruption trend has reached a point where many entrepreneurs are concerned. It was noticed that many traditional businesses that used to stand up strong gradually turned back. Disappeared from the circles of the circuit shockingly whether it is journalism, finance and banking, education, even entertainment businesses or industries related to four vitally factors such as real estate, food, textile and public health industries or not awake and raise awareness of how to prepare for such rapid and severe change. Operators may find failure because they cannot maintain their competitiveness and develop the organization into the disruption era to be equivalent to that of competitors, leading to the exit finally out of the cycle.

By new technology that is pouring in disrupt businesses, causing entrepreneurs around the world to worry. It is Artificial Intelligence [1] (AI) that is developing at leaps and bounds. Until capable of being equal to or surpassing humans in many ways Which has many businesses use this technology to have an advantage over competitors, besides AI, the global information overload, IOKO (Information Overload - Knowledge Overflow) and fear of falling FOMO (Fear Of Missing Out) are also topics. That is of concern as well, however, during this time if the operator can turn the panic into realized the solution to this problem is that there is a light at the end of the tunnel.


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Siririn, J. . (2021). Why do young entrepreneurs nee to be alert for the disruption era?. National Interest, 1(3), 51–56. Retrieved from https://sc01.tci-thaijo.org/index.php/NIT/article/view/240048
Academic articles


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