Why do young entrepreneurs nee to be alert for the disruption era?
Main Article Content
Abstract
The current disruption trend has reached a point where many entrepreneurs are concerned. It was noticed that many traditional businesses that used to stand up strong gradually turned back. Disappeared from the circles of the circuit shockingly whether it is journalism, finance and banking, education, even entertainment businesses or industries related to four vitally factors such as real estate, food, textile and public health industries or not awake and raise awareness of how to prepare for such rapid and severe change. Operators may find failure because they cannot maintain their competitiveness and develop the organization into the disruption era to be equivalent to that of competitors, leading to the exit finally out of the cycle.
By new technology that is pouring in disrupt businesses, causing entrepreneurs around the world to worry. It is Artificial Intelligence [1] (AI) that is developing at leaps and bounds. Until capable of being equal to or surpassing humans in many ways Which has many businesses use this technology to have an advantage over competitors, besides AI, the global information overload, IOKO (Information Overload - Knowledge Overflow) and fear of falling FOMO (Fear Of Missing Out) are also topics. That is of concern as well, however, during this time if the operator can turn the panic into realized the solution to this problem is that there is a light at the end of the tunnel.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
National Interest Academic Journal under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License The journal allows access or distribution of academic work without charge or registration. To support the exchange of knowledge Scope covers academic work in geopolitics. Geoeconomics and Innovation
Users can share, copy and distribute all information published in National Interest Academic Journal in any form or medium subject to the following conditions:
Citation — Permission to use, reproduce, distribute, or modify the work. But credit must be given to the owner of the work. If the work is used without credit, the name of the owner of the work will be Must obtain permission from the owner of the work first.
Noncommercial — The work may be used, reproduced, distributed, or modified. However, the work or article may not be used for commercial purposes.
Cannot be modified — The work may be used, reproduced, and distributed. But do not modify the work. unless permission is received from the owner of the work first
References
[2] Dan Robitzski. You Have No Idea What Artificial Intelligence Really Does. Futurism.16 October 2018.
[3] David Pearse. 2013. Everything All of the Time: A Study of Hyperlinks and Information Overload. Master of Science Interactive Digital Media Dissertation. Trinity College Dublin. The University of Dublin. Ireland.
[4] Lars Wiesner. 2017. Fighting FoMO: A study on implications for solving the phenomenon of the Fear of Missing Out. Master of Communication Science and Marketing Communication Dissertation. University of Twente. Netherlands.
[5] Gerald C. Kane, Et Al. Strategy, Not Technology, Drives Digital Transformation: Becoming a Digitally Mature Enterprise. MIT Sloan Management Review. July 2015.
[6] Billee Howard. 2019. How to boost marketing effectiveness with A.I. BrandThro. 2019.
[7] Don Reisinger. 2019. A.I. Expert Says Automation Could Replace 40% of Jobs in 15 Years. Fortune Magazine. January 2019.
[8] The Economist. 2015. Marketing in the digital age: A brand new game. The Economist Magazine. 27 August 2015.
[9] Thales S. Teixeira. 2019. Disruption Starts with Unhappy Customers, Not Technology. Hardvard Business Review. 6 June 2019.
[10] Paul Hemp. 2009. Death by Information Overload. Harvard Business Review. September 2009.
[11] Thanapat Butsarathit. 2016. The Influence of Customer Relationship Program Content Communication via Chatbot Media on Customer Engagement Level. Master of Science thesis. Marketing Management Department Faculty of Commerce and Accountancy. Thammasat University.
[12] Wesley Kowalski. 2018. How A.I. will transform the HR industry and help increase the efficiency of future prospecting. https://techsauce.co.23 November 2018.
[13] Randy Bean. 2019. Why Fear of Disruption Is Driving Investment in AI. MIT Sloan Management Review. January 2019.
[14] Adam C. Uzialko. 2019. How Artificial Intelligence Will Transform Business. Business News Daily. 22 April 2019.
[15] Torkel Klingberg. 2008. The Overflowing Brain: Information Overload and the Limits of Working Memory. Oxford University Press.
[16] Gerald C. Kane, Et Al. The Technology Fallacy: How People Are the Real Key to Digital Transformation. MIT Sloan Management Review. August 2019.
[17] Dmitry Matskevich. Preparing Your Business for The Artificial Intelligence Revolution. Forbes Magazine.12 July 2018.
[18] Alex Ferguson. 2013. My Autobiography. Hodder & Stoughton. London. UK.
[19] Alison DeNisco Rayome. 2018. How companies can predict new tech disruption and fight back against it. TechRepublic. 25 February 2018.