Linguo-Psychological Dimension of Manipulative Strategies in the Modern Media Space
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Abstract
This article examines the linguo-psychological mechanisms underlying manipulative strategies in contemporary media space. It argues that media manipulation functions as a systemic process of psychological programming in which linguistic structures, emotional triggers, and cognitive biases interact to shape mass perception. Drawing on an interdisciplinary framework that integrates psycholinguistics, cognitive psychology, and media discourse analysis, the study identifies key linguistic tools, including evaluative vocabulary, metaphors, euphemisms, framing, and suggestiveness, as central mechanisms of influence.
The analysis further demonstrates that the effectiveness of manipulation depends on the activation of emotional responses that bypass rational evaluation, particularly in digitally mediated environments. In social networks, these processes are intensified through algorithmic amplification and the integration of visual and verbal elements, forming self-reinforcing “information bubbles.” Special attention is given to the role of Information and Psychological Operations (PsyOps) in hybrid contexts, where language is systematically employed to influence perception and reshape cognitive models of reality.
The study proposes a multi-level analytical framework that conceptualizes manipulation as the interaction between linguistic, psychological, and digital processes. It contributes to existing research by systematizing these mechanisms and highlighting their relevance for media literacy and psychological security. The findings suggest that strengthening psycholinguistic awareness and critical thinking is essential for counteracting manipulative influence in contemporary information environments.
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